• Conscious Commerce
  • Posts
  • 🟣 Issue No. 20: Election Day + Your Last Minute BFCM Prep Checklist

🟣 Issue No. 20: Election Day + Your Last Minute BFCM Prep Checklist

Ready to crush BFCM after hitting the polls? We’ve got your checklist.

wellness commerce insights

Why Your UGC Should Be on Near Autopilot

Managing user-generated content (UGC) campaigns manually is time-consuming and prone to inefficiencies, especially when scaling across multiple creators. Imagine instead having a tool that automates creator selection, briefs, and communications, keeping your workflow smooth and your focus on strategy rather than admin work.

This solution can help make that a reality, streamlining every step from content approval to performance tracking. Want to see how effortless UGC management can be? Learn more here and optimize your campaigns without the hassle.

Keep reading…

COMMERCE TIPS

Today is Election Day! But First, Your BFCM Prep Checklist

It’s November 5th—Election Day in the U.S.! But while the country is focused on casting ballots, your attention needs to be split between civic duty and those critical last-minute BFCM prep steps.

Here’s your comprehensive BFCM readiness guide to ensure you're in prime shape for this pivotal sales event:

1. Offer Checks (Simplicity Trumps)

  • Keep It Simple: Clear and direct offers win. Make sure your discounts and deals are easy to understand and communicate urgency effectively​.

  • Highlight Exclusivity: Emphasize limited-time deals and flash sales to drive conversions.

2. On-Site Checks

Backend Readiness

  • Stress Test Your Site: Ensure your servers can handle a massive spike in traffic. Increase hosting resources if needed.

  • Mobile Optimization: Your site should load fast and work flawlessly on mobile devices. Double-check navigation and checkout flows​

  • Payment Backups: Verify that all payment options are functioning properly, and have contingency plans in place.

Pop-Ups and Messaging

  • Update to BFCM Themes: Replace existing pop-ups with those focused on your BFCM deals. Keep the design eye-catching and message clear​

  • Easy Navigation: Highlight sale items and use banners or quick links to guide shoppers to your top deals.

3. Social Advertising Checks

Creative Review

  • Double-Check Visuals: Ensure your ads are platform-optimized and highlight deals with urgency. Use engaging visuals that stand out in busy feeds​.

  • Budget Management: Allocate more funds to top-performing ads. Be prepared to increase budgets during high-traffic windows and monitor performance closely​.

Social Media Updates

  • Pin Sale Posts: Make sure your key sale announcements are pinned on Facebook, Instagram, TikTok and X (Twitter).

  • Link Updates: Adjust profile links to drive traffic directly to your BFCM landing page.

  • Engage in Real-Time: Assign team members to engage with followers, answer questions, and promote deals live​.

4. Influencer and Creator Shoutout Checks

  • Confirm All Posts: Check that influencer shoutouts are on schedule and emphasize your best deals. Encourage UGC (user-generated content) to amplify reach​.

5. Search Advertising Checks

Bidding Strategy

  • Maximize ROI: Bid higher on keywords that have historically performed well. Use ad extensions like countdowns to improve engagement​.

  • Budget Allocation: Keep a close eye on spend and be ready to adjust based on performance metrics throughout the day​.

6. Email & SMS Checks

Email & SMS Flows

  • Abandoned Cart Emails: Update with urgency, such as “Only a Few Left” or “Sale Ending Soon.” Test for mobile responsiveness​

  • Follow-Up Messaging: Automate post-purchase thank-yous with upsell opportunities.

Promotional Campaigns

  • Tease Early Deals: Offer early access to your most loyal subscribers.

  • Strategic Cadence: Balance frequency to keep your brand visible but not overwhelming.

7. Inventory Checks

  • Stock Management: Confirm you have enough stock for your top deals. Set up alerts for low inventory​.

  • Prioritize Best-Sellers: Focus your marketing on products you have ample stock of to avoid sell-outs early in the weekend​.

8. Warehouse Checks

  • Prep Fulfillment Teams: Ensure your team is ready to handle peak order volumes with clear roles and extra shifts scheduled.

  • Shipping Cutoff Dates: Clearly display your last day for guaranteed holiday shipping​.

Make today productive, whether it’s voting or preparing for your BFCM sales. And if you need any last-minute help, reply to this email—we’re here to make sure your BFCM season is a winner!

On the Pod 🎧

Lastest episodes:

COMMERCE HEADLINES

Commerce headlines

🟣 ChatGPT Search Goes Live, Posing a Threat to Google’s Dominance – OpenAI’s integration of real-time web search could shake up SEO strategies, requiring eCommerce brands to adapt for Bing-indexed content visibility.

🟣 FTC Implements 'Click to Cancel' Rule to Simplify Subscription Cancellations – The new regulation will streamline cancellation processes, helping businesses avoid consumer backlash over difficult-to-cancel subscriptions​.

🟣 Google Transforms Its Shopping Platform with AI-Powered Enhancements – The AI upgrade improves product search relevance and user experience, boosting conversion opportunities for eCommerce sellers​.

🟣 OpenStore Unveils OpenDesk: AI-Driven Customer Support for Shopify Brands – This tool offers brands a cost-effective way to manage customer service, optimizing resources and enhancing customer satisfaction​.

🟣 Amazon Invests in Three Nuclear Energy Projects to Drive Sustainability – Amazon’s clean energy investments may influence logistics costs and sustainability practices for eCommerce operations reliant on the platform​.

🟣 Squarespace Goes Private in a $7.2 Billion Deal with Permira – The acquisition might lead to changes in pricing and service features, impacting merchants that use Squarespace for their storefronts​.

🟣 Affirm Expands to the UK, Bringing BNPL Payments to a New Market – As BNPL adoption rises, Affirm’s entry into the UK presents both competition and collaboration opportunities for regional eCommerce businesses​.

🟣 Mexico Considers Tariffs on Chinese E-commerce Imports – Proposed tariffs could increase costs for businesses importing low-cost products from Chinese platforms, impacting pricing and sourcing strategies​.

ADVERTISE WITH US

Interested in advertising?

Connect with 5,000+ engaged eCommerce operators and professionals.

How did you like today's newsletter?

Login or Subscribe to participate in polls.