🟣 Issue No. 10: How to Win this Q4

Hey, friends! Want to make sure you’re ready to crush Q4 and Black Friday?

I’m sharing a few quick tips—start early, protect your margins with smart discounts, and segment your customers so you’re sending the right offers to the right people. Plus, I’ve got some advice on retargeting and tweaking your email/SMS flows to hit hard during BFCM.

Bottom line: act fast, personalize, and make every sale count.

Keep reading…

On the Pod 🎧

Lastest episodes:

• How to Maximize Your eCommerce Marketing Efficiency with the PROFIT Framework → Kunle Campbell

• S9 EP54: Product Innovation Deep Dive: How to Develop a Best-Selling SKU → Kunle Campbell

• S9 EP53: The New Playbook for Scaling Health & Wellness eCommerce Brands in 2024 → Kunle Campbell

• S9 E52: From $10M → $20M: How Tiege Hanley Doubled Revenue While Staying Profitable → Kelley Thornton, CEO

• S9:E51: Ex-PepsiCo Strategist Unveils Brand Positioning Frameworks that Transform DTC Brands → Kathy Guzman

• Cutout 8: Building a Barbecue Brand that Keeps Customers Coming Back → Kosmo Khosravi

• Cutout 7: Why Community-Driven Brands Are Disrupting Traditional Markets → Oren Schauble

COMMERCE TIPS

How to Win this Q4 🏆

We’re officially in Q4, and as you know, this is the busiest time of the year. With Amazon Prime Day on October 8-9, Walmart’s Holiday Deals from October 8-13, and Target Circle Week starting October 6, the big players are already rolling out their early holiday deals. It’s clear—they’re aiming to grab consumer dollars before Black Friday hits.

I wanted to drop a few tips to help you gear up and make the most out of Q4. Black Friday is coming up fast, but let’s not forget—Q4 is about way more than just that one weekend. Here’s what I’d suggest:

1. Start Early: Don’t Wait for Black Friday

These major retailers are jumping in early because they know getting a head start means locking down that share of wallet before the holiday madness. You should too.

Here’s what I’d do: Run an early sale for your VIPs or offer some exclusive deals before the big weekend. Use email and SMS to tease these offers—don’t wait until everyone’s in full BFCM mode. Start generating sales before Black Friday hits.

2. Profitability First: Balance Your Discounts

It’s tempting to slash prices across the board, but let’s not get carried away. You’ve got to protect your margins, especially with so many discounts flying around during BFCM.

What I’d do: Tiered offers like “Spend $100, get 15% off” or “Spend $200, get 25% off” are a smart way to boost Average Order Value (AOV) without hurting your bottom line. Also, think about bundling products or using upsells to push customers towards higher-value purchases.

3. Segment, Segment, Segment

Personalization is key right now. You’ve already got the data on your customers, so use it to segment and target specific groups with the right offers.

Here’s how I’d approach it: Hit your VIP customers early with the best deals and exclusive access. For new customers, focus on welcome offers and bundles to bring them back. As for churned customers, try gift card offers or last-minute deals—they might come back if they missed the early sales. The idea is to tailor your messaging and offers for each group, so you’re not blasting the same thing to everyone.

4. Maximize Retargeting: Don’t Let Visitors Slip Away

Your website’s been collecting pixel data from Meta, TikTok, Google, and others all year long. Now’s the time to use that.

Here’s what I’d do: Set up retargeting ads specifically for BFCM, focusing on those high-intent visitors who’ve browsed your site or abandoned their carts. Hit them with urgency—limited-time deals, countdowns, whatever it takes. They’re already interested, so give them that final nudge to convert.

5. Adjust Your Email and SMS: It’s Time for Holiday Mode

Your email and SMS flows are probably set up, but now’s the time to tweak them for the holiday season.

What I’d do: Shorten the time between messages for things like cart abandonment and browse abandonment. You don’t want to leave too much time for customers to change their minds. Also, make sure you’re using early access teasers and post-purchase follow-ups. After BFCM, keep pushing upsells and nurture those relationships to keep the momentum going.

That’s it! Just a few tips to help you navigate Q4 and come out strong. Hope this helps as you fine-tune your plans for the next few weeks.

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